Privacy Policy

PureWhite LLC operates the website purewhiteco.com.

For any privacy-related question, contact us at: support@purewhiteco.com.

Identity & contact data: first name, last name, email address, shipping address, phone number (when provided at checkout).

Order data: products purchased, order amount, purchase history, billing and shipping addresses.

Payment data: processed securely by our payment provider via Shopify. We do not store your full card details.

Browsing data: IP address, browser type, pages visited, time on site — collected via cookies and tracking technologies (see Cookies section below).

Communications: messages you send us via email or our contact form.

To process and fulfill your order, including dispatch and delivery (performance of contract).

To manage customer support and respond to your inquiries (legitimate interest).

To send marketing emails and promotions — only if you have opted in (consent).

To measure website performance and run targeted advertising through Meta Pixel, Google Analytics 4, and Microsoft Clarity (consent, via cookies).

To comply with our legal and accounting obligations (legal obligation).

We share data only with the third-party service providers necessary to operate our business: our e-commerce platform (Shopify), payment processors, shipping carriers, email marketing tools, and analytics providers.

Some providers are located outside the EU/EEA. Where applicable, we ensure appropriate safeguards are in place (Standard Contractual Clauses or equivalent).

We do not sell your personal data to third parties.

Order data is retained for the duration of the commercial relationship and then archived in accordance with applicable legal obligations (e.g. accounting records for up to 7 years).

Marketing data is retained for up to 3 years after your last interaction with us.

Depending on your location, you may have the right to access, correct, delete, restrict, or port your personal data, and to object to or withdraw consent for processing.

California residents: under the CCPA you have the right to know what personal information we collect, the right to delete it, and the right to opt out of the sale of personal information (we do not sell personal information).

To exercise any of these rights, contact us at support@purewhiteco.com. EU/UK residents may also lodge a complaint with their national data protection authority.

We use cookies that are strictly necessary for the site to function, as well as analytics and advertising cookies (Meta Pixel, Google Analytics 4, Microsoft Clarity) that require your consent.

You can manage or refuse non-essential cookies via the cookie banner displayed on your first visit, or through your browser settings.

We may update this Privacy Policy from time to time. The date at the top of this page reflects the last revision. Continued use of the site after an update constitutes acceptance of the revised policy.